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Pocket Power. One box. Ten pocket squares.
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A man in high-waisted cream trousers and braces laughing on a red footbridge

Less Is Not Always More

Dress from abundance

Somewhere along the way menswear shrank. Ties narrowed, jackets rose, lapels thinned, socks dropped to the ankle and pocket squares became too small to hold a fold. Trousers tightened and slid from the waist to the hip, as though cloth had to be rationed.

Dress from abundance, not scarcity.

In practice

  • Trousers that rise to the natural waist, not the hip.
  • A jacket long enough to cover the seat.
  • Lapels wide enough to have presence.
  • A tie wider than the usual 7.5cm.
  • Socks over the calf, not the ankle.
  • Laces long enough to tie properly.
  • A pocket square large enough to hold its folds instead of sinking into the pocket.

Less is sometimes more. Sometimes more is simply better.

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